Though marijuana is authorized in lower than 10 states within the U.S., the leisure drug is a booming enterprise and rapidly-growing business that has caught the interest of both fashion designers and beauty brands. In addition, models are cashing in on the profitable alternative by delivering high-end weed all through New York City, and manicurists are even building little blunts as nail art. Weed tradition was sure to have an artsy, area of interest journal devoted to it, and shortly we’ll be blessed with two of them: Broccoli, which was featured on Vogue.com on Wednesday, and Gossamer, which Business of Fashion profiled on Thursday.
Here’s how they’re totally different and likewise very a lot the identical: Broccoli was based by former Kinfolk inventive director Anja Charbonneau with the tagline “by and for girls who love hashish.” Expect editorials with Ikebana-style floral preparations with weed leaves, a way-more-stylish how-to on making an apple pipe — very a lot not like that point your buddy Michele made one within the backseat of your automobile on a college night time — and a really stylish Instagram feed.
Gossamer is a “lifestyle-cum-cannabis publication” co-founded by former Lucky Digital Editor Verena von Pfetten and former Digg Chief Creative Officer David Weiner. (Man Repeller’s Leandra Medine can also be an advisor.) Expect a millennial-friendly visible aesthetic, journalism items that showcase hashish in journey and meals, and, in fact, a really stylish Instagram feed.
Broccoli will launch on the finish of November and publish 3 times a 12 months, whereas Gossamer will formally go reside on-line on Friday with a e-newsletter collection adopted by a biannual print publication that can debut in 2018. Broccoli will depend on model partnerships to supply its printed points totally free; Gossamer‘s value level has but to be revealed and its income will come from industrial partnerships with plans for retail and bodily product.
Both publications will give attention to constructing a neighborhood of extremely engaged followers by social media and reside occasions. Recently, Gossamer hosted a sold-out event at The Wing in New York City that highlighted girls within the hashish business and featured a reside tutorial on learn how to roll a “wise” joint. Broccoli additionally promotes #GirlsInWeed-focused occasions throughout the nation and hosted its personal get-together in Portland for the launch of a brand new guide referred to as “Grow Your Own.” Both magazines will in all probability be stocked at McNally Jackson.
We’re excited to get our palms on Broccoli and Gossamer quickly, not solely as a result of we’re able to devour extra #content material centered round an curiosity that is grow to be extra socially acceptable than stereotypical, but additionally as a result of it will make for a reasonably cool flat lay on Instagram — full with a Glossier-branded lighter, Alexander Wang rolling papers and a ceramic pipe.