Fashion & Beauty

Hey, Quick Question: When Did Sales Associates Become 'Personal Stylists'?

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Welcome to our column, “Hey, Quick Question,” the place we examine seemingly random happenings within the style and sweetness industries. Enjoy!

As brick-and-mortar retailers proceed to wrestle, we have spent a number of time masking what lots of them are doing to remain afloat. Some are adapting options like omnichannel, AI and contact screens in becoming rooms which can be decidedly new and tech-focused, whereas others are going a extra old-school route, utilizing people to enhance the in-store expertise — or, no less than, to make it sound like they’re.

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