Fashion & Beauty

How Top Industry Publications Choose Their 'Sneaker of the Year'


From Complex to Hypebeast to Footwear News, we came upon what goes on behind the scenes of the deliberation course of.

Virgil Abloh engaged on “The Ten.” Photo: Nike

Back in November, 1000’s of streetwear and sneaker fans gathered within the grand ballroom on the Long Beach Convention Center for ComplexCon, the place a panel of consultants would talk about — and subsequently crown — the 2017 Sneaker of the Year. Just two flooring beneath, 1000’s extra had been standing on high of one another in line for an opportunity to cop footwear (and clothes) so unique they introduced some visitors to tears. The thirst degree was excessive, however the real pleasure and electrical energy had been, too.

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