It’s already been a giant day of movie star magnificence information, with David Beckham announcing his men’s grooming line for L’Oréal — and now Revlon is beginning the yr off with its personal star-centric announcement. The legacy cosmetics firm revealed on Tuesday that Gal Gadot, star of “Wonder Woman,” is its newest Global Brand Ambassador. Gadot will entrance Revlon’s new “Live Boldly” marketing campaign, which can launch later this month, although the model already debuted a video from it on Instagram.
At a press occasion in New York City on Tuesday, it was made clear that the assertion behind the marketing campaign — and Revlon’s normal branding in the meanwhile — is all about supporting ladies. Gadot, an Israeli actress and former soldier, Miss Israel and “advocate for girls,” as she’s referred to within the press launch asserting the information, is definitely an emblem of power, finest recognized for her position in “Wonder Woman,” which was extensively praised for its feminist messaging.
“Revlon is such an iconic and groundbreaking model, a champion of girls, and I’m so completely happy to be a part of this household now,” stated Gadot in an official launch. “There’s a cultural shift occurring, which Revlon celebrates, the place female energy is acknowledged, and I am so proud that I get to witness and reside this wonderful change.”
The marketing campaign will start to seem throughout all media platforms this month.